Design Directed by Allison Brownmoore with studio Blue Spill, we crafted the opening title sequence for Tomas Leach’s film, The Lure, produced by Robert Fernandez and exec. produced by Errol Morris. The film is based on Forrest Fenn’s treasure, following various hunters led only by Fenn’s abstract poem. Within the sequence we explored the reveal of incongruous information, aesthetically representing the difficult journey of the hunters. 

The film was edited in London with Ben Stark, and posted in NY. For more information on the film visit

Studio: Blue Spill

Design Director: Allison Brownmoore

Flame Artist: Anthony Brownmoore

Motion Designer: Joe Nowacki

Additional Design: Sylvain Doussa