Allison Brownmoore was the design director for Squads, working closely with directors, Ben Goldman and Dan Cowen (Design Disruptors) from their NY based edit.
She became involved in Squads early in the edit, and worked closely with the team to conceptualise a range of in-film sequences. The film looks at the way businesses are adopting new organizational models to better enable teams to move fast and innovate. It was a pre-covid film which has since, of course, quite rapidly altered workplaces in itself!
The animated sequences we worked on within the film involved full 2D animation sequences, with a group of characters we had developed alongside the team. The characters involved a mixture of hand drawn elements and vector art, which was then animated with Duik in After Effects. We worked with a team of animators, both in-house and remote, to execute the sequences.
Dan and Ben were interested in characters which felt interesting and organic, where gender was immaterial but a sense of fluidity was paramount. We also developed a unique world they lived within, which reflected the key themes of the film.
Studio: Blue Spill
Design Director: Allison Brownmoore
Flame Artist: Anthony Brownmoore
Designers: Joe Nowacki, Chris Caswell
Animators: Jamie Kendall, Mairead Ryan, Sylvain Doussa